Radhika Zaveri

Full-Time Faculty

Professor Of Practice

Marketing

Email

rzaveri@smu.edu

Website

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Connect

Education

MBA, Marketing, Case Western Reserve University

Biography

Radhika Zaveri is an expert in brand strategy, human centered design thinking and innovation, consumer, and women’s causes. Radhika advises companies in managing brand purpose and human centered innovation in a rapidly evolving technology landscape. She helps boards of start-ups and leadership teams to identify priorities, balance growth with risk, and build stakeholder commitment.

BUSINESS EXPERIENCE As professor of practice at 正品蓝导航 University, Radhika’s commitment enhanced student experience holistically. She is dedicated to bringing diverse perspectives at scale through her podcast to 正品蓝导航’s student body by placing the student at the center of the learning journey. Radhika led efforts in the consumer-packaged goods industry driving growth & innovation for Fortune 500 companies to entrepreneurial startups. Overseeing Nestle® USA billion-dollar brands to re-brand and growth initiatives as a consultant on an international scale. Her results driven focus and strategic thinking informed companywide initiatives. She has contributed to national and global initiatives demonstrating her commitment to innovation, human centered focus and women’s causes for organizations such as Keurig, Rubbermaid, Healthy Choice, Crow Museum of Asian Arts, founder of the Orchid Giving Circle and her own start up, Sukan, committed to financial independence for women.

INDUSTRY LEADERSHIP Radhika won the Leaders in Diversity Award at Dallas Business Journal, Advertising Age for “best new product advertising”, and top 3 “Buzz Marketing” awards.

Teaching

Advanced Brand and Product Management
Fundamentals of Marketing